KOCHI: The demand for fancy mobile phone numbers is on the rise it seems. Many cell phone service providers have now started auctioning of numbers to cash in on the trend. Recently a business man from Thiruvananthapuram paid Rs 12.5 lakhs to own a mobile number.
"It is mainly businessmen who buy the fancy numbers at high prices," said BSNL PRO Vinod Kumar, in Kochi. It is the snob value attached to these fancy numbers - which are rightly called vanity numbers - that make them favourites of many people.
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